In the midst of tension between Israel and Palestine, Facebook has been accused of insulting Israel for they exclude it from the list of Country options when creating a profile. New York State Assemblyman Dov Hikind stated that the said company is racist for it purposely removed Israel, while Palestine is on the list. Because of this, they are demanding that Mark Zuckerberg take immediate action on this matter, and even advised users to report the issue to Facebook for them to be alerted.
Social media is a powerful medium today, it can make or break a company. The same social media that is the foundation of Facebook can make or break it.
We will not delve into the political agenda of this new article, we will, however, address the scale or impact of marketing on a company with the aid of Social media.
Who are these people? They can range from celebrities to bloggers who have a large following on social media and greatly impact the purchase decision of their following. As such an organization directs their marketing efforts to attract the influencers to use their products or services and then then trickles downward to the followers of the influencers. There are different types of influencers: Testimonial advertisers, Third party influencers in the supply chain (mainly B2B marketing) and lastly, (the more common) Personal influencers such as journalists, industry experts, bloggers and academics.
Augmented reality interactions
The idea is that customers are looking for a more personal and relevant shopping experience. E-commerce companies such as Amazon and Souq adapt the products displayed on their homepage on the basis of the search patterns of a customer, but others have taken it a step further by personalizing the shopping experience. A number of cosmetic companies and hair stylists are now allowing customers to try on (virtually) their cosmetics lines so that people can see first-hand what the product will look like directly on their face in the comfort of their home. Have you ever explored the website lenskart.com? They render a 3D version of your face on their website and allow you to explore their range of spectacles and sunglasses.
This is a form of paid online advertising used by content marketers. The purpose of this form of advertising is to make the product merge with the content and appear less intrusive and placed seamlessly across the platform used. The most common form of native advertising is paid content this includes promoted tweets, sponsored content on Facebook and even editorial based content recommendations. Native advertising has been around since the 1950’s but only now with the exponential growth of the digital audience has it truly been utilized at full capacity.
Explore more of these concepts on a digital marketing course such as the MSc in Marketing with a specialization in digital marketing.